‘Objectified’ is a series of photographs representing the objectification of women. Women have been devalued and objectified in modern society. Social and cultural changes put more pressure on women to conform to an artificial norm with the emphasis on physical appearance. Women’s bodies have become a commodity to be exploited. As a result, women have become obsessed with perfection, constantly analysing and evaluating themselves. The female form has become disassembled into body parts and women see themselves as just a combination of them. The media forces women to scrutinise every part and try to improve what they deem as failing. Their eyelashes must be longer and thicker, lips fuller and glossier, nails shaped and shiny, legs smooth and hairless. The list is endless. Young girls are bombarded with images of impossibly skinny, big busted, long legged women, usually in provocative and submissive poses. Although ethnic background, religion, social class, age and character contribute to the way women see themselves, it is how others perceive them that seems to matter the most.

There are no limits to what women are willing to endure, including surgery, to reach perfection. Bulimia, anorexia, as well as stress, depression and many mental disorders are all connected to women’s obsession with their bodies. The objectification of women occurs when women allow themselves to be judged by their physical attributes instead of more cerebral qualities. Women allow themselves to be demeaned by derogatory labels.
‘Objectified’ is the ultimate objectification of women. Superficially, the observer should see a simple collection of things associated with women. On closer inspection, the label should confront the observer, forcing them to question and look further. It is the objects which replace the face, hand or image of a woman that gives the photographs meaning.

Objectified