‘Nowhere’ deals with the idea of the simulacrum, to be a copy without an original. While based on reality, the work is a production of the artist’s imagination, memories, influences, and popular culture. It is suspended between the real and the unknown, its ‘original’ does not exist in the physical world, it has no anchor in reality, it exists in the realm of daydreams and other dimensions, it is a phantasm. This play on reality and illusion highlights the artificiality of modern living, and seeks to question the ‘cookie cutter’ lifestyle that is presented to us daily through advertising and mass media. The use of miniature models and highly constructed room sets add to a sense of the uncanny, an idea that something is familiar yet foreign at the same time, resulting in an uneasy feeling.
The work looks at our relationship with the spaces we encounter and how we subconsciously interpret them. The work also questions photography as a medium, the camera has traditionally been known as a record of the truth, it believes what is put in front of it. However in this case the camera has been purposely manipulated to lie, the unconventional use of angles and diffused focus go against photography’s normal ability to produce clear accurate representations, the use of photography in this work aims to question the relationship between photography and reality.
The work looks at our relationship with the spaces we encounter and how we subconsciously interpret them. The work also questions photography as a medium, the camera has traditionally been known as a record of the truth, it believes what is put in front of it. However in this case the camera has been purposely manipulated to lie, the unconventional use of angles and diffused focus go against photography’s normal ability to produce clear accurate representations, the use of photography in this work aims to question the relationship between photography and reality.
