‘Bob’ is a series of images constructed to portray a vision where lifestyles and the conventions within modern society have led to a world where culture, individuality and personality are diminishing and a governed society, conformity to corporate ideals and human efficiency is increasing. The vision is that this ‘modern world’ is so controlled, that anything frivolous or decorative is suppressed and that everything is plain and uniform.
‘Bob’, a security guard, is a by-product of this newly created society. He has been forced into a life of routine, deadlines and targets prescribed to him by overseeing corporate identities. Governing bodies within society monitors a large part of this ‘modern world’. This is forcing changes to natural human behaviour and creating a new breed of human that is mechanical, lacking in emotion and that strives for convention. However, ‘Bob’s’ actions within the series contradict this concept and show normal human traits, which deliver an almost humorous quality.
One of the main influences for ‘Bob’ was George Orwells novel ‘1984’. Orwell predicted a world within which everything in society is controlled and monitored by ‘Big Brother’. Although his predictions weren’t completely accurate he was on the right track. The artist has extended Orwells outlook on future society. The photographer is now ‘Big Brother’ and so you, the viewer, are forced to be also; this creates an irony, as ‘Bob’ is a security guard whose job it is to watch others and now it is he being watched. However, this is just one possible theory of how ‘Bob’, the series of images, can be perceived by the viewer. This gives the viewer the opportunity for freedom of thought; to have their own interpretation of the story behind the images so no longer conforming to the prescribed concept, thus breaking the control of the afore mentioned ‘modern world’.

Bob